One of the world’s leading producers of forest, park and garden products – Husqvarna – has teamed up with South African charity PinkDrive to highlight awareness and raise funds during Breast Cancer Awareness month in October. Husqvarna will #goPink for the campaign – and also give away a limited edition PINK 450X Automower® worth a whopping R60 000. To be eligible to win, customers must spend R5 000 at a Husqvarna dealership between 1 – 31 October 2017.
Apart from creating a ‘pink’ awareness at dealerships with this competition, Husqvarna is also donating R10 000 to PinkDrive to help support the charity even further.
“Breast cancer is the second most common cancer in the world,” said Jacqui Cochran, Marketing Manager: Husqvarna South Africa.
“PinkDrive does amazing work – powering South Africa´s first mobile PinkDrive Mammography Unit and PinkDrive Educational Unit through our country, driving home the fact that `Early Detection Saves Lives´. They also run various ‘Pink’ mobile breast check units, and three educational cars. These travel to semi-urban and urban areas countrywide, giving disadvantaged women access to education, physical examinations and the knowledge to do breast self-examination,” she said.
PinkDrive also have a mobile Women´s Health Unit, Cochran added: a 14-ton truck. “This doctor´s room on wheels has a state-of-the-art gynaecological area for pap smears, mammograms and examinations, and a reception area for administration as well as a radiology area. It’s incredibly innovative.
“Supporting a charity as indispensable as PinkDrive is one of the ways that Husqvarna gets to show heart. Thousands of female operators use our equipment every day to take care of gardens, parks and forests. Through our #goPink campaign we get to honour these often-forgotten green space heroines and prove to the world that tough can also be pretty.” she said.
For more information, visit www.husqvarna.co.za
Despite the most amazing technological advances in medicine, we still don’t know how to prevent breast cancer. And while the good news is that breast cancer mortality rates are declining, sadly, it’s still the most common cause of cancer deaths among women. In fact, if breast cancer shows up on a mammogram, it may have been in your body for between six and 10 years.