This month, Belgotex proudly announced the appointment of Edward Colle as CEO. Over the past year, Edward has worked with thought leaders and key stakeholders to rediscover the founding values that have driven the brand from strength to strength. These values are woven into 35 years of history and will be realised in Belgotex’s future communication efforts as core strategic pillars.
Under the recharged Brand DNA, Belgotex reinforces their vision to be a recognised, world-class, African brand showcase through their deep connection with their people, product and the planet. We are proud to be a local manufacturer with deep international roots and a progressive approach to providing greener flooring alternatives – with this, we seek to continuously evolve and grow to remain a relevant player in the country’s design community. The Sales & Marketing portfolio will continue to fall under Edwards leadership – his intuition for good design, crafted quality and real, human, experiences has been a catalyst for our new brand identity.
Changes to the Board of Directors of Belgotex Floors (Pty) Ltd include the appointment of Frank Moffat as Chief Operations Officer, Jade Peter as Human Resources Director and Steve Truter as Chief Financial Officer.
Please join us in wishing Edward all the best in his new role. We have no doubt that he will receive the full support of the entire Belgotex South Africa family.